Bachelor of Business Administration in Retail Operations (BBARO)

India's retail sector is valued at US$ 300 billion with a consumer base of 1.2 billion people. Major global retailers are also looking atsetting up operations in India to capitalize on this large consumer base. The mass retail store has come to stay as a viable businessmodel. It has overcome its initial period of doubt and uncertainty and created a firm business space. It has also emerged as amajor employment provider both direct and indirect.With the kind of growth it has entered into, it was imperative to providelearning opportunities to develop knowledge and skills which will immediately help in bridging the skill gap and also cater to thegrowing demand from this industry. SMU offers a Bachelors program in Retail Operations which encompasses an appropriate mix ofacademic and professional skills development, required by the retail industry.

Objectives:

• To develop the essential management skills required to meet and participate in an increasingly competitive business
• environment and with special focus on the Retail sector.
• To provide theoretical and practical knowledge of Retail operations.
• To provide an integrated perspective of management functioning along with a fair  amount of exposure to real life cases /
• technical know how in the Retail sector.
• To develop retail professional with requisite skills of communication, computer and systems.
• To provide the retail industry with ready to employ personnel at the entry level in managerial or semi managerial positions.
• To imbibe the requisite skill for retail related sectors.

Eligibility: 10+2 or equivalent / 3 year Diploma from a State Board of Technical Education

Minimum duration: 3 years (6 semesters)

Maximum duration: 6 years

Minimum Counseling and hands-on experience at Learning Centres: 160 hrs/semester.

Program Structure: